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Digital Transformation
CLIENT
Bangkok Broadcasting and Television Co., Ltd. – Channel 7.
Project
To assess the digital maturity of Ch7 and provide concrete actionable and transformative actions to accelerate their digital operations for greater effectiveness.
Country
Thailand
Region
Southeast Asia
Industry
Media – Television
Services
Digital Transformation Program, Digital maturity assessment, Training and Workshops.
Results :
Introduced and trained their digital team on social media analytics for creative content ideas and campaign monitoring and business intelligence. Created their international social media guidelines.
Provided consulting for their Digital team to boost enagement of their top celebrity social media pages with new campaigns and Creative ideas.
Help them setup digital analytics and trained them on deriving actionable insights to improve all digital ops.
Recommended to move their digital assets IT infrastructure to a hybrid private cloud for simplicity in management and future development.
Recommended and engaged with a new regional live streaming partner for their audiences improved viewing experience on web and mobile for prime time programming.
Activities :
Digital Maturity Assessment.
Digital Strategy Offsite Workshop.
Digital Transformation ideation and training.
Executive Management Presentation.
Technologies :
Similarweb
Hootsuite
Combination of 5 Social, Mobile and Digital analtytics softwares
