Digital Strategy
Business: Bangkok Broadcasting and Television Co., Ltd
Country: Thailand
Industry: Media and entertainment
Challenge 1 : Boost performance of their social media assets
Challenge 1
Boost performance of their social media assets
Service: Digital Advertising
Approach:
- Launched digital analytics to scan historical campaigns performance
- Indentified Key success factors
- Developed new campaings with KSF in mind
- Monitored historical baseline performance and set new performance targets
- Launched digital campaigns
- Tracked Measurement
Results:
- Achieved 75% better results than historical average baseline performance
- Campaign achieved Top 3 highest performing activity in the history of clients digital presence
- Campaign achieve highest engagement metrics organically
- Campaign achieved Top 3 highest performing activity in the history of clients digital presence
Challenge 2
Develop digital strategy
Service: Strategy consulting
Approach:
- Launched digital analytics to study customers and competitors activities
- Tracked current competitors digital movements daily
- Discovered new online competitors that client didn’t track before
- Drew a new digital landscape for client
Results:
- More comprehensive digital strategy map with new online competitiors previously un mapped
- Great depth into customers digital behaviour that helped shape more effectives campaigns
- New set of digital analytic tools adopted to get insights used for marketing intelligence
